Tradition Never Goes Out of Style
Wear your pride with custom varsity gear!
At Valley Varsity, our mission is to celebrate achievement, honor tradition, and strengthen school communities
through quality athletic apparel, custom letterman jackets, team uniforms, spirit wear, and innovative fundraising
solutions.
We partner with schools, athletic departments, coaches, and booster clubs to help build school pride, support
student-athletes, increase fundraising opportunities, and create lasting traditions. Through personalized service and
practical solutions, we strive to make it easier for organizations to outfit their teams, engage their communities, and
fund the programs that make a difference.
Who we are
Based in Augusta County, Virginia, since 2016 Valley Varsity was founded to honor school pride, athlete dedication, and local tradition. We specialize in distributing handcrafted American-made varsity letterman jackets, personalized team apparel, and sideline gear built to stand the test of time.
From high school champions to devoted school communities, we partner closely with coaches, parents, and athletes across the Shenandoah Valley and nationwide to deliver premium craftsmanship, authentic chenille embroidery, and dependable local service.
Custom team uniforms for all sports are available!
Why letterman jackets matter
Letterman jackets add a true sense of pride for every school and community. They give student athletes the chance to showcase countless hours of practice and dedication on the course, gridiron, pitch, track, court, mat, or diamond. Earning a varsity letter is one of the highest athletic achievements in high school—whether it takes two years of relentless drive or four years of leadership, coaches, teammates, and the entire community recognize that effort.
A letterman jacket is a timeless, iconic symbol of accomplishment seen across generations. When your athletes earn their varsity letter, it deserves to be displayed with honors. Valley Varsity works closely with students and schools to navigate every possibility, partnering with trusted manufacturers to deliver the finest, most cost-effective jackets on the market. Every jacket is handmade in the USA and backed by a lifetime stitch warranty.
What does VARSITY mean!
V – Victorious: Achieving success on the field and excellence in the classroom.
A – Athletic: Demonstrating physical strength, agility, and a strong competitive spirit.
R – Resilient: Bouncing back stronger from any challenge.
S – Scholarly: Pursuing knowledge, discipline, and intellectual growth.
I – Impactful: Making a meaningful difference as a teammate and a student leader.
T – Teamwork: Working together to achieve goals that no single person can reach alone.
Y – You: The dedicated student-athlete driving this success.
History of the Varsity Letter
In 1865, the Harvard baseball team added an Old English 'H'. The 'H' was embroidered on the gray flannel shirt.
The football team started to use the 'H' in 1875. 25 years following the introduction in 1865 of the letter, it was the practice for the team captain to allow certain players who played in the most important games (Yale or Princeton) to keep the 'H' jerseys as an award.
If a player did not play in an important game, the player had to return the jersey at the end of the season.
Awarding the 'H' jersey may have been the birth of the varsity letter as an award. The Letterman sweater was first regularly used by the 1891 "Nine" (baseball) and was black with a small Crimson 'H' on the left breast. In the 1930s, the letter award started to appear on leather sleeved, wool-bodied jackets.
That style remains today!- Tradition never goes out of style...
"The letterman jacket we ordered exceeded every expectation. The leather quality, chenille patches, and stitching are second to none—our student wears it with tremendous pride."
Mark R., High school athletic director
Are you looking for a specific school design?
Do you want your school to have a custom fitting day?
Here is how you can help!
1. Have your athletic director or school administrator contact us!
2. We will schedule a date(s) and time to have our staff bring samples and order forms to your school.
3. You get to try on different sizes, get your custom fit, see samples, maybe even be the designer of your schools official Letterman Jacket.
4. Become the hero for bringing Valley Varsity to your school.
Your Varsity Story, Crafted in Every Stitch!
For more information or to place an order
Get in touch
105A Lew Dewitt Blvd #243
Waynesboro, VA 22980
Contact information
540-241-3365
valleyvarsitysales@gmail.com
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